Tourism and territorial development: dynamization strategies for an agrarian cultural landscape Guadalhorce Valley in Malaga

• Autores: María Lourdes Royo Naranjo
• Localización: Small town resilience and heritage commodification / Luda Klusáková (ed. lit.), Blanca del Espino Hidalgo (ed. lit.), 2021, ISBN 9782807617438, pág. 77
• Idioma: inglés
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• Resumen

  • Cascareros are one of the main signs of identity in the Guadalhorce Valley (Malaga) and constitute an architectural typology unique to this area of Malaga. However, the overall ignorance and the current state of conservation of these buildings have resulted not only in an architectural loss but also in the loss of values associated with the territory to which they are linked. The Cascareros owe their name to the main function they performed, drying the peels of citrus fruits, mainly sour orange. Cascareros were also used to dry other types of fruits characteristic of the area, such as almonds or figs. Their patrimonial recognition and consequent protection were detected at an administrative level recently, as some examples were included in the Pizarra PGOU protection catalog, written in 2011. Worst of all, many of these buildings had been converted into hotels or private houses. The base structures of the building increased their built surface considerably and they were adapted for residential use, forgetting what in its day gave rise to such presence in the territory of the Guadalhorce Valley. The main objective of this work is the detection of a strategic line of development from these constructed elements scattered in the territory of the Guadalhorce Valley that occupied a position linked to the land and the orchards, becoming configurators of a unique Cultural Heritage. These arguments are part of a heritage reading and a development strategy, nowadays revisited by the scope of its management. The institutional efforts that are being carried out to revitalize the heritage of traditional activities have conferred a value of identity on the Andalusian territory, and also defined a strategic line by highlighting the tourist potential and pioneering initiatives of supra- regional cooperation, and by generating new tourist destinations for the rural environment. Consequently, we detect new models of public diffusion of the cultural and natural resources of the Guadalhorce Valley in a context where the crisis through which the theories of museology have passed bring experiences of renewal and new forms of management and dynamization of the heritage, and where the diffusion acquires a new role by which we could define it ‘as a cultural management mediator between the heritage and society; therefore diffusion itself is not the information’.