Gratifications of Travel Photo Sharing (gtps) on Social Media: Scale Development and Cross-cultural Validation

• Liao, Jo-Chun ^[1] ; Wang, Yao-Chin ^[2] ; Tsai, Chin-Hsun ^[2] ; Zhao, Bei ^[3]
  1. [1] Xiamen University

     Xiamen University

     China

     
  2. [2] University of Florida

     University of Florida

     Estados Unidos

     
  3. [3] Iowa State University

     Iowa State University

     Township of Franklin, Estados Unidos

     

  Mostrar afiliaciones +
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 26, Nº. 4, 2021, págs. 265-277
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Sharing photos on social media has become a vital tourist behavior during a journey. However, gratifications behind such sharing in tourists' minds is not yet fully clarified in tourism literature. Therefore, based on uses and gratifications (U&G) theory, this study develops and validates a scale measuring gratifications of travel photo sharing (GTPS) on social media. In Study 1, we conducted an exploratory factor analysis with responses from 200 tourists (47.50% individualistic culture and 52.50% collectivistic culture). In Study 2, we implemented confirmatory factor analysis with responses from 300 tourists (100% collectivistic culture). In Study 3, using samples from 200 tourists (50% individualistic culture and 50% collectivistic culture), we examined the relationships between GTPS dimensions and mobile phone involvement. Finally, we developed a 13-item GTPS with four dimensions: social attraction, mental accomplishment, self-disclosure, and habitual pastime.