Pricing and integrating in state-owned container handling companies: the case of Egypt

• Autores: Ahmed El-sakhawy, M. M. Awad
• Localización: Journal of maritime research: JMR, ISSN 1697-4840, Vol. 16, Nº. 2, 2019, págs. 67-77
• Idioma: inglés
• Enlaces
  • Texto completo
• Resumen

  • From a macroeconomic point of view, Egyptian state-owned container handling companies (ESOCCH)play a fundamental role in supporting the national economy, so it is vital to maintaining their compet-itive advantages among other competitors, in this context price competition is one of many ways thatcompanies can compete in the marketplace, take into account that pricing is one of the challenging de-cisions; it is not a straightforward task, because of the existence of many pricing approaches, strategies,and capabilities, besides taking into consideration internal and external factors affecting pricing deci-sions. Consequently, in this paper, we analyze the pricing process in ESOCCH to understanding currentpricing process, in order to determine if it is necessary to improve it. Second discover if there is a linkbetween the pricing process and companies? vision and mission, to ensure sustainable development ofthese companies in the long term. Third figure out the degree of integration among ESOCCH in generaland in pricing process particularly, thus enhance their role in developing the Egyptian economy. Basedon that we used a concurrent triangulation approach, through collecting and analyzing both quantitativeand qualitative data concurrently, then comparing the results to determine if there is convergence, dif-ferences, or some combination. That will be done via interviewing Chief Financial Officer at ESOCCHto understand for instance the pricing process, who sets the price, and internal and external factors af-fecting pricing decisions, meanwhile analyzing companies? mission and vision statements, and theircurrent tariff.