Franchising as strategy for internationalization of Family Firms: an exploratory study

• Rosado-Serrano, Alexander ^[1]
  1. [1] University of Puerto Rico System

     University of Puerto Rico System

     Puerto Rico

     
• Localización: Neumann Business Review, ISSN-e 2412-3730, Vol. 3, Nº. 1, 2017 (Ejemplar dedicado a: January - June), págs. 145-165
• Idioma: inglés
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• Resumen

  • Family business is the most prevalent form of business thru out Latin America. Franchising has been a strategy used by many firms to expand domestically and internationally. Internationalization theories indicate that firms tend to expand to culturally close markets/countries. Family Business theories indicate that family firms have specific advantages in comparison with non-family firms. The purpose of this paper is to conduct a literature review about franchising family firms in Latin America to develop a theoretical model for their internationalization process using franchising.