Formation of the Regional Marketing Strategy for the Modern Transformation of Public Administration

• Kudrina, Olha ^[1] ; Husarina, Nataliia ^[2] ; Satyvaldieva, Baktygul ^[3] ; Kopanchuk, Volodymyr ^[4] ; Kopanchuk, Olena ^[5] ; Maievskyi, Yurii ^[5]
  1. [1] Business Economics and Administration Department, SUMY STATE MAKARENKO PEDAGOGICAL UNIVERSITY, SUMY
  2. [2] Public Management and Administration Department, ODESSA NATIONAL POLYTECHNIC UNIVERSITY, ODESA
  3. [3] MBA Programs Department, KYRGYZ NATIONAL UNIVERSITY NAMED BY G.BALASAGYN, BISHKEK
  4. [4] Criminal Law and Procedure Department, LEONID YUZKOV KHMELNYTSKYI UNIVERSITY OF MANAGEMENT AND LAW, KHMELNYTSKYI
  5. [5] Education Center, NATIONAL UNIVERSITY OF CIVIL PROTECTION OF UKRAINE, KHARKIV

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº Extra 6, 2021 (Ejemplar dedicado a: Special Issue: Innovative Development and Economic Growth in the CIS Countries)
• Idioma: inglés
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• Resumen

  • The article examines the essence and tasks of regional marketing in the modern transformation of public administration. The main groups of regional marketing strategies are characterized: image marketing, attractiveness marketing, population marketing, infrastructure marketing; there is high competition.The importance of forming the region's marketing strategy in the context of international globalization and hyper circulation of the digital and information environment is noted. An algorithm for assessing the competitiveness of a region is presented, and a process model of the mechanism for implementing a regional marketing strategy is considered.