Social Interaction of the State and Society as a Reference Point of Public Marketing

• Bondarenko, Olena ^[1] ; Kozarezenko, Liudmyla ^[2] ; Chunikhina, Tetіana ^[1] ; Solomka, Olga ^[3]
  1. [1] Department of Marketing, KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMY
  2. [2] Department of Finance, NATIONAL UNIVERSITY OF TRADE AND ECONOMY
  3. [3] Department of Economic Theory, NATIONAL UNIVERSITY OF FOOD TECHNOLOGIES

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº Extra 6, 2021 (Ejemplar dedicado a: Special Issue: Innovative Development and Economic Growth in the CIS Countries)
• Idioma: inglés
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• Resumen

  • The state and society social interaction level assessment is extremely important for achieving sustainable development goals. In recent years, special attention has been paid to the research area to study the impact of public managementupon the successful implementation of these tasks. However, there is a lack of research that assesses the level of social interaction between the state and society through indicators of socio-economic development of countries, which are determined by the effectiveness of the mechanism of public marketing. The obtained results can be useful for public management bodies of different countries in the sustainable development tasks implementation.