Awareness of the economically active population about entrepreneurship: country analysis

Pinkovetskaia, I.S. ^[1] ; Yakhyaev, M.A. ^[2] ; Laptev, S.V. ^[3] ; Lipatova, N.N. ^[4]
1. [1] Ulyanovsk State University
  
  Ulyanovsk State University
  
  Rusia
2. [2] Institute of Social Sciences
  
  Institute of Social Sciences
  
  Rusia
3. [3] Financial University
  
  Financial University
  
  Rusia
4. [4] Samara State Agrarian University, Kinel, Russia.
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Localización: Revista Amazonia Investiga, ISSN-e 2322-6307, Vol. 10, Nº. 42, 2021, págs. 24-30
Idioma: inglés
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Resumen
- Aim of study is to assess level of awareness for economically active population about modern entrepreneurship and its socio-economic significance. A survey of the economically active population on ways to obtain information about the activities of entrepreneurs in 59 countries served as the initial information of the study. Our research was aimed at evaluating indicators that describe the proportion of men and women who received information about entrepreneurship from the media, as well as from familiar entrepreneurs, in whole number gender groups. In course of research, economic and mathematical models were developed. The study showed that in most countries, the economically active population is more focused on business data from the media. It is shown that there is a gender gap in the level of people's awareness of entrepreneurship.