Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

• Autores: Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, Ashley Goreczny
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 3, 2021, págs. 113-129
• Idioma: inglés
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