Resumen de Fondeo colectivo: Un Mapeo teórico para la competitividad
Filiberto Enrique Valdés Medina, María Teresa Martínez Contreras, José Antonio Beltrán Enríquez
- español
El concepto de crowdfunding se basa en el crowdsourcing, cuya finalidad es atraer a una multitud de individuos para ofrecer soluciones superiores con respecto a los negocios tradicionales, la economía colaborativa permite el uso de modelos de fondeo colectivo como: equity based crowdfunding, donation based crowdfunding, reward based crowdfunding, y crowdlending. El presente trabajo presenta un mapeo de los conceptos centrales para interpretar el fenómeno del fondeo colectivo (crowfunding) a la luz de la competitividad empresarial.
- English
The concept of crowdfunding is based on crowdsourcing, whose purpose is to attract a multitude of individuals to offer superior solutions with respect to traditional businesses, the collaborative economy allows the use of collective funding models such as: equity based crowdfunding, donation based crowdfunding, reward based crowdfunding, and crowdlending. The present work mapping the central concepts to interpret the crowfunding phenomenon in the light of business competitiveness.
