Role models or individual consulting: The impact of personalizing micro-entrepreneurship training

Jeanne Lafortune ^[1] ; Julio Riutort ^[2] ; José Tessada ^[1]
1. [1] Pontificia Universidad Católica de Chile
  
  Pontificia Universidad Católica de Chile
  
  Santiago, Chile
2. [2] Universidad Adolfo Ibáñez
  
  Universidad Adolfo Ibáñez
  
  Santiago, Chile
Localización: Documentos de Trabajo ( Instituto de Economía PUC ), ISSN-e 0717-7593, Nº. 504, 2017, págs. 1-45
Idioma: inglés
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Resumen
- Using a randomized experiment in Chile we study the impact role models have in the context of a training program for micro-entrepreneurs. We show that being in a group randomly chosen to be visited by a successful alumnus of the program increases household income one year after, mostly due to increased business participation and business income. We also randomized the provision of personalized “consulting sessions” vis-à-vis group sessions, and observe similar effects on income, with the role model intervention being significantly more cost effective and better suited for less experienced businesses