Images of the pearl river delta travel destinations in China

• Suosheng Wang ^[2] ; Hailin Qu ^[1] ; John AP ^[3]
  1. [1] Oklahoma State University

     Oklahoma State University

     Estados Unidos

     
  2. [2] Indiana University-Purdue University Indianapolis, USA
  3. [3] The Hong Kong Polytechnic University, SAR, China

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• Localización: Tourism review international, ISSN 1544-2721, Vol. 8, Nº. 4, 2005, págs. 339-349
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Being a popular topic in tourism research, destination image analysis has been widely covered in previous studies. However, few studies have ever discussed images and implications within a group of approximate or subregional destinations. This study examines tourists' perceived images of the Pearl River Delta (PRD) subregional destinations. Based on a survey of tourists who attended organized tours and visited the PRD subregion, a multivariate data analysis is used to identify the image dimensions of the PRD and to examine image differences among the subregional destinations. It is found that each destination may hold some strong or distinctive images; however, a small destination may find it hard to distinguish itself from its larger partners.