Participation and Bridging: Involving Etrepreneurs in the Management of the EU Rural Economy

• Zinchuk, Tetyana O. ^[1] ; Tarasovych, Liudmyla V. ^[1] ; Yaremova, Maryna I. ^[1] ; Usiuk, Tetiana V. ^[1] ; Kovalchuk, Oleksandr D. ^[1]
  1. [1] National University

     National University

     Estados Unidos

     
• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº Extra 5, 2021 (Ejemplar dedicado a: Special Issue Innovation in the Economy and Society of the Digital Age)
• Idioma: inglés
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• Resumen

  • It has been proved that the implication of the European experience in the development of the rural economy in Ukraine is seen as a necessary attribute of the implementation of its ambitions to participate in the global process of sustainable development. It is emphasised that the asset of EU member states in forming the imperatives of sustainable development is to enhance the role and ensure the participation of all stakeholders in the management of the rural economy. The content of the stakeholder-oriented approach is characterised, and its imperatives in the context of agricultural management are identified. It has been substantiated that the stakeholders of rural economic development are any individuals, communities, groups, or institutions interested in the effective results of this process, which either directly affect them, or which they influence. Identified groups of rural development stakeholders: local government (public sector); business (private sector); household sector; non-governmental non-profit organisations (civil society). They influence or may be affected by decisions of any level of management hierarchy that should be taken into account under the conditions of configuration of their strategic orientations in mechanisms of management of the rural economy. To assess the degree and strength of the impact of stakeholders on the development of the rural economy, an appropriate matrix was formed, which allowed to determine their interests and possible strategic interactions in terms of key, secondary, supportive and passive groups of stakeholders. This is necessary to predict both the partnership and the competitive nature of cooperation, as stakeholders have (potentially have) different interests (economic, social, environmental, informational) and limited or unevenly distributed resources to implement these interests (financial, labour, intellectual, innovative, technological, informational, property, personnel, administrative, etc.). The profile of interests and influence of stakeholders on the development of the rural economy was built with a focus on the territorial community as an object of local impact. The mechanisms and features of attracting entrepreneurs as key stakeholders in rural economy management on the basis of bridging, the principles of which provide systematic, consistent, and well-established cooperation towards the implementation of common strategic objectives, interests, and goals of the rural economy. The possibilities of strategic partnership through the inclusive participation of all stakeholders in the implementation of projects and territorial development plans are outlined. The advantages of implementation in Ukraine of the European experience of attracting stakeholders in management of rural economy have been proven.