Management of the Process of E-Commerce Development in Business on the Example of the European Union

Iryna Taranenko; Valentyna Chychun; Olha Korolenko; Iryna Goncharenko; Iryna Zhuvahina

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Management of the Process of E-Commerce Development in Business on the Example of the European Union

Taranenko, Iryna ^[1] ; Chychun, Valentyna ^[3] ; Korolenko, Olha ^[2] ; Goncharenko, Iryna ^[4] ; Zhuvahina, Iryna ^[5]
1. [1] Alfred Nobel University
  
  Alfred Nobel University
  
  Ucrania
2. [2] National University
  
  National University
  
  Estados Unidos
3. [3] CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS OF KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
4. [4] KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN
5. [5] ADMIRAL MAKAROV NATIONAL UNIVERSITY OF SHIPBUILDING
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Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº Extra 5, 2021 (Ejemplar dedicado a: Special Issue Innovation in the Economy and Society of the Digital Age)
Idioma: inglés
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Resumen
- E-commerce is one of the fastest and most effective ways to trade in e-space. The leading role in the development of the digital economy and e-commerce belongs to the EU countries that use e-commerce to achieve the goals of sustainable development. The main target of e-commerce companies is to ensure the flexibility and adaptability of the e-commerce development management system. Purpose: to research of the state and prospects of e-commerce development in the EU countries, as well as the content and components of e-commerce development process management. Methods: systematization, generalization, comparative analysis, correlation analysis to build a correlation matrix. Results. The state of e-commerce in the EU countries is studied (according to the following indicators: the share of e-commerce in the total retail sales of individual EU countries, the share of the population shopping online, turnover from e-commerce in small businesses in the EU, etc.). A correlation analysis of the main indicators used to assess the market of electronic trade in the EU, the results of which proved that there is a direct relationship between the dynamics of these indicators and the dynamics of operating profits of enterprises in the EU.