Market share analysis: international direct offer to and from Quito’s International Airport Mariscal Sucre (2017-2019)

• Ribadeneira-Páez, María Gracia ; Vega-Pérez, Oswaldo Sebastián ^[1] ; Cruz-Pierard, Jonathan Luis ^[1]
  1. [1] Universidad UTE, Quito,
• Localización: Polo del Conocimiento: Revista científico - profesional, ISSN-e 2550-682X, Vol. 6, Nº. 3, 2021, págs. 2221-2231
• Idioma: español
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• Resumen

  • This research work has a qualitative, exploratory and descriptive approach that develops the evolution presented in the number of airlines operating to and from Quito's Mariscal Sucre International Airport (AIMS) during 2017-2019, with direct international destinations, operated by airline and the market share, for each of them, in order to dimension the size of the international offer and identify the market leader during the selected period of time, along with behavior, as well as the appearance of new airlines in the international market.