Tammie J. Kaufman, Denver Severt
This research analyzes the historic preservationist attitude and its effect on heritage site selection. By studying historic preservationist attitude and how it affects individuals in their selection of heritage sites, planners will be better able to comprehend what these individuals expect from their visit, enabling them to capture a larger share of the heritage tourist market. A survey consisting of a historic preservationist attitude scale, services sought scale, and historic site preference scale was distributed at William Faulkner's home "Rowan Oak" in Oxford, Mississippi. The findings indicate there are differences based upon historic preservationist attitude and the experience and services sought at heritage sites by different types of tourists.
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