New Opportunities for Restaurant Business Development Based on Computer Modeling of Consumer Preferences

• Koval, Liudmyla ^[1] ; Turski, Igor ^[2] ; Kolomiiets, Olena ^[1] ; Komarnitskyi, Igor ^[3] ; Chaika, Tetiana ^[4]
  1. [1] Department of Hotel and Restaurant and Tourism Business, Khmelnytskyi Cooperative Trade and Economic Institute, Ukraine
  2. [2] Department of Tourism, Hotel and Restaurant Business, Lutsk National Technical University, Ukraine
  3. [3] Faculty of Hotel, Restaurant and Tourism Business, Kyiv National University of Culture and Arts, Ukraine
  4. [4] Department of Economic Analysis and Accounting, National Technical University "Kharkiv Polytechnical Institute", Ukraine

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 39, Nº 3, 2021 (Ejemplar dedicado a: SUSTAINABLE ECONOMICS)
• Idioma: inglés
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• Resumen

  • The restaurant business is one of the most significant hospitality industry people. However, competition is very high here. Therefore, restaurants are looking for new ways to improve, so the article is devoted to studying the theoretical basis and developing recommendations for developing the restaurant business based on consumer requests. To develop measures, the authors used a theoretical-empirical method, namely, the development of methodological foundations based on the study of theoretical sources, the formation of recommendations on their basis and their empirical testing to form the final proposals. The authors examined consumer literature and consumer inquiries; analyzed traditional and new ways of managing consumer demand. The study's value is that the authors have developed methodological recommendations; namely, they proposed an algorithm for the restaurant business's development, taking into account computer modeling of consumers' preferences and schematically and graphically depicted ways to increase consumer preferences in a restaurant. The suggested recommendations have been tested in real restaurants, which has proven their effectiveness and applicability. The study showed that restaurants need to re-evaluate and review their business strategy and development periodically. There is no universal mechanism that would suit absolutely any restaurant. Still, the steps and principles proposed in the algorithm allow you to start/improve restaurant business development strategy correctly based on computer modeling of consumer preferences.