Metaphor of war in political discourse

• Alexander Mikhailovich Amatov ^[2] ; Arkadiy Petrovich Sedykh ^[1] ; Olga Nikolajevna Ivanishcheva ^[3] ; Elena Viktorovna Bolgova ^[3] ; Natalia Sergeevna Bolgova ^[4] ; Olga Ivanovna Vorobyova ^[5]
  1. [1] Belgorod National Research University

     Belgorod National Research University

     Rusia

     
  2. [2] Belgorod State National Research University, Russia
  3. [3] Murmansk Arctic State University, Russia
  4. [4] Northern (Arctic) Federal University, Russia
  5. [5] Federal State Budget Educational Institution of Higher Education

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• Localización: Revista Inclusiones: Revista de Humanidades y Ciencias Sociales, ISSN-e 0719-4706, Vol. 7, Nº. Extra 11 (julio-septiembre), 2020 (Ejemplar dedicado a: Ciencia en los Nuevos Tiempos), págs. 143-152
• Idioma: inglés
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• Resumen

  • In modern political communication, one of the main tasks is the formation of a character of a politician aimed at creating a certain image. This image can be either positive and attractive to society, which is a key tool when influencing the mass consciousness or contributing to the advancement of one’s goals, or negative, which is often used by a politician to discredit an opponent due to fierce competition and political struggle. The main informative function of the media in the modern information society is changing the nature of its impact, gaining a manipulative function. A metaphor acts as one of the tools of manipulative impact on the audience. The active use of metaphors in political discourse is due to its ability to influence almost every stage of solving problems in the political sphere: understanding the problem situation, searching for solutions to it, evaluating alternatives and choosing an option.