Destination image of Istanbul Among University students from different nationalities
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[1] Ege University
Ege University
Turquía
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- Localización: Destination branding heritage and authenticity / Rubén Camilo Lois González (ed. lit.), Francisco Dias (ed. lit.), Xosé Manuel Santos Solla (ed. lit.), Pilar Taboada De Zuñiga (ed. lit.), Joao Paulo Conceição Silva Jorge (ed. lit.), 2012, ISBN 978-84-695-3961-3, págs. 174-191
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
This study investigates the destination image of Istanbul and compares the perceived images of people from different countries. The research has been applied to a sample of university students (bachelor, master and doctoral) who are coming from different countries around the world and situated in Italy for their studies. A quantitative research has been used by applying a survey with measures derived from the existing research in the field. The objectives of this study is to display the perceptions on Istanbul’s destination image from the point of view of the chosen sample and compare these perceptions according to nationality. With this study, the researchers are looking forward to contribute to the academic literature by projecting perceptions of university students of a multinational sample. It is also aimed to contribute to the further strategies and work on the destination image of Istanbul
