Resumen de Gastronomic preferences of international tourism in Santiago de Compostela
Jasur Ismoilov, Fernando Sanchez Vilas, Eduardo Sanchez
When talking about destination branding, it is very important to know the market, which implies to segment the market into different homogenous groups according to various attributes and preferences. This paper analyzes the gastronomic preferences of international tourists in Santiago de Compostela. In order to get feedback from real tourists, an experiment was set up in the context of the Santiago(e)Tapas contest, which is annually held in the city of Santiago de Compostela. Data was obtained by means of personal questionnaires as well as ratings provided by the users after experiencing the tapas available in the context. The results show that international tourist are looking for authenticity as they prefer traditional restaurant/bar styles in the old zone of the city. However, and contrary to our expectations, when choosing between traditional and original tapas, they do not show a significant preference for the traditional ones. This may suggests that for international tourists both location and building style could be a more important factor than the tapa cooking style
