Authenticity, out-door life, and guiding in Norway
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Kjell Olsen [1]
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[1] Finnmark University College
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- Localización: Destination branding heritage and authenticity / Rubén Camilo Lois González (ed. lit.), Francisco Dias (ed. lit.), Xosé Manuel Santos Solla (ed. lit.), Pilar Taboada De Zuñiga (ed. lit.), Joao Paulo Conceição Silva Jorge (ed. lit.), 2012, ISBN 978-84-695-3961-3, págs. 536-549
- Idioma: inglés
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Resumen
This paper discusses the concept of authenticity in relation to out-door life guiding in a Norwegian context. In tourism research the concept of authenticity is usually discussed as a value in Western European thought or is seen as an essential feature of human being. From a constructivist perspective this paper argues that the value of authenticity must be analysed as belonging to distinct discourses at a macro level, as well as being embedded in particular performances that the actors label authentic in the immediate context of experience. Analysing the Norwegian tradition of out-door life that is usually understood as an activity outside the realm of commoditization, this paper demonstrates how guides and tourist construct the immediate context of experience in such a way that the activity appears to stay inside the frames of a non-commodifiable tradition. What appears as a contradiction at the level of discourse can be disentangled in the particular events so that out-door life remains as a meaningful activity for the tourists as well as the guides
