Does resource-based view explain outsourcing intention: Revenue management perspective

• Mehmet Altin ^[1]
  1. [1] University of Central Florida

     University of Central Florida

     Estados Unidos

     
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 27, Nº. Extra 2, 2021 (Ejemplar dedicado a: The Economics of Revenue Management in Hospitality and Tourism), págs. 292-306
• Idioma: inglés
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• Resumen

  • Revenue management (RM) in the hotel industry is fundamental as a revenue enhancer, and it is anintegral part of the overall strategy of many hotel properties. However, considering the complex,technical, and costly structure of RM, not all properties can utilize it properly; consequently, theymay need to outsource this function. By focusing on resource-based view (RBV), this studyexamined the rationale behind RM outsourcing strategy. The findings of this study provide usefulinformation in expanding our understanding of how hotel managers make an outsourcing decisionin a highly complex RM environment. The empirical findings of the study also provide a con-firmation of RBV as a useful tool in RM outsourcing research.