A Critical Review of Approaches to Measure Satisfaction with Tourist Destinations

Kozak, Metin ^[1]
1. [1] Muğla University
  
  Muğla University
  
  Turquía
Localización: Tourism analysis, ISSN 1083-5423, Vol. 5, Nº. 2-4, 2000, págs. 191-196
Idioma: inglés
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Resumen
- This article highlights the fact that the measurement of satisfaction is important in carrying out destination performance research due to the close relationship between the level of tourist satisfaction and future behavior. While much has been done in customer satisfaction-dissatisfaction research, it is sometimes unclear which model is most applicable and suited to a particular situation. In line with the overview of major attempts to measure customer satisfaction and the examination of previous research findings primarily focused on tourist destinations, this article suggests that the measurement and management of tourist satisfaction within the context of destination marketing should consider the methodological weaknesses of past research and the possibility of their improvement.