Formation of an action plan aimed at prromoting tourists destinations

• Elena Valentinovna Glinkina ^[3] ; Liliya Mansurovna Allanina ^[4] ; Marhat Uvaysovna Yakhyaeva ^[1] ; Vladimir Alexandrovich Mushrub ^[2] ; Diana Igorevna Stepanova ^[2]
  1. [1] Chechen State University

     Chechen State University

     Rusia

     
  2. [2] Plekhanov Russian University of Economics

     Plekhanov Russian University of Economics

     Rusia

     
  3. [3] Central Research Institute of Service, Moscow, Russia Russian State University of Tourism and Services Studies (RSUTS), Russia
  4. [4] Federal State Budget Educational Institution of Higher Education «Industrial University of Tyumen», Russia

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• Localización: Revista Inclusiones: Revista de Humanidades y Ciencias Sociales, ISSN-e 0719-4706, Vol. 7, Nº. Extra 5 (abril-junio), 2020 (Ejemplar dedicado a: Homenaje Maja Zawierzeniec), págs. 371-379
• Idioma: inglés
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• Resumen

  • The high level of international competition in the world tourism market forces Russia to make great efforts for attracting tourists to the country, use new technologies for promoting national tourism products and invest significant financial resources in the promotion of tourist destinations. It is necessary to promote Russia as a whole as a destination, but a tourism product is formed in certain regions and localities. Visitors, arriving in Russia as a destination, for the most part, consume a regional tourism product, i.e. are in regional destinations. The quality and quantity of regional tourism products determine the success of promoting the entire destination country. Therefore, it is important to create regional destinations that offer their tourism products, which are part of the national tourism product.