Resumen de Criticism, Alternatives and Tests:: A Conceptual Framework for Improving Typography

Michael Maconald Ross, Robert Waller

• The purpose of legibility research is not to discover universal truths, but to improve the practice of typography and design. Research should be directed to specific decisions in particular, practical situations. This article suggests a practical research style which makes use of the tacit know‐how of typographers and designers. The idea is to preface any testing activities with critical and creative activities. This leads to a three‐part cyclical model: criticism, alternatives and tests. Such a model starts with a practical problem and finishes with a decision. This model is illustrated by a critical analysis of some Open University texts.