Developing a messaging graphic for storage times of refrigerated ready to eat, RTE, foods for a consumer food safety health campaign

• Delores Chambers ^[1] ; Edgar Chambers ^[1] ; Sandria Godwin ^[2] ; Alisa Doan ^[1] ; Sheryl Cates
  1. [1] Kansas State University

     Kansas State University

     City of Manhattan, Estados Unidos

     
  2. [2] Tennessee State University

     Tennessee State University

     Estados Unidos

     
• Localización: EJIHPE: European Journal of Investigation in Health, Psychology and Education, ISSN 2174-8144, ISSN-e 2254-9625, Vol. 10, Nº. 3, 2020 (Ejemplar dedicado a: Developing a messaging graphic for storage times of refrigerated ready-to-eat (RTE) foods for a consumer food safety health campaign), págs. 859-875
• Idioma: inglés
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• Resumen

  • This study developed and evaluated risk communication messages for ready to eat (RTE) foods targeted towards consumer storage practices in a food safety health campaign. Concepts were determined from a fractional factorial design of five categories of attributes potentially present in health promotion: title, message, graphic, slogan, and icon. Consumers viewed a subset of concepts and scored how useful the concept was in remembering to throw away RTE foods that were stored too long. Regression analysis determined which combinations of message attributes were most likely to result in using the information to throw out foods, which could help prevent foodborne illness. Findings showed that for this type of information, a graphic is a critical element for the printed schematic. The slogan (i.e., a short statement similar to a jingle or tag-line in a commercial) may be important to consumers, but the icon was not important.