Given the ongoing Spanish crisis brought about by zealous capitalistic speculation, this article examines the film Magical Girl (2014) by Carlos Vermut as an exploration of the properties of cultural production to serve as an antidote to the ‘magical’ properties of capitalism. Reading in Magical Girl a return to the theological concept of the sacred as proposed by Jean-Luc Nancy, it argues that this sacred is a secular one best seen through artistic production because of its ability to unveil the hidden workings of the capitalist project.
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