Valuation of information resources in the analysis of cybersecurity entrepreneurship

• Gontareva, Iryna ^[2] ; Babenko, Vitalina ^[2] ; Kuchmacz, Bozena ^[3] ; Arefiev, Serhii ^[1]
  1. [1] Kyiv National University of Technologies and Design

     Kyiv National University of Technologies and Design

     Ucrania

     
  2. [2] V. N. Karazin Kharkiv National University, Ukraine
  3. [3] Municipal Culture Center and Library, Ukraine

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 38, Nº. 4 (The Recent Economic Trends and their Impact on Marketing), 2020 (Ejemplar dedicado a: The Recent Economic Trends and their Impact on Marketing)
• Idioma: inglés
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• Dialnet Métricas: 2 Citas
• Resumen

  • The purpose of the article is to justify the approach to assessing of the valuation of information resources in the analysis of cybersecurity entrepreneurship. Like any other economic resource, information has a value that you need to not only increase, but also be able to protect during the process of entrepreneurship. The most developed resource screening tool with the special features is structured analysis and design technique of real options. Real options are defined as valuable, rare and difficult to reproduce abilities or resources that create exclusive opportunities for the entrepreneur to choose strategies for developing his activities. Each real option has its own specifics, which necessitates a certain modification of the general methodology for specific conditions. When choosing a strategy for ensuring cybersecurity as a basic protected resource, structural (organizational) capital should be recognized, since an entrepreneur does not have legal ownership rights for employees and, accordingly, for their human capital. Nevertheless, the costs of protecting intellectual property arising from joint organizational and labor activities should be taken into account. According to statistics, up to 40% of all information leakages are associated with relationships within the organization and the attitude of staff towards work, respectively, the cost of a protected resource should take into account the level and state of organizational culture. Proceeding from special aspects of cybersecurity, it should be resorted to indirect measurements of the volatility of the main resource. The methods and indicators of indirect measurements should follow from the methods for assessing the main resource in the option, which will be the directions of subsequent studies.