The purpose of this article is to illustrate the application of stakeholder theory in the ski resort industry of Colorado. Using a combination of quantitative and qualitative methodologies, eight stakeholder groups within three populations are identified and described. The article advocates that stakeholder analyses include groups from the host community resident, tourism industry employee, and guest populations. Further, the data show the importance of examining these groups over a period of time to understand both their viewpoints and their involvement in tourism industry planning and development. As evidenced by the study results, it is possible for resident stakeholder groups to exist that have little direct involvement in the tourism industry, but are politically active in tourism planning decisions due to perceived indirect involvements. The importance of understanding this diverse policy environment is illustrated with the example of resort employee housing.
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