Comparing First-Time and Repeat Visitors Activity Patterns

Kemperman, Astrid D. A. M. ^[1] ; Joh, Chang-Hyeon ^[1]
1. [1] Eindhoven University of Technology
  
  Eindhoven University of Technology
  
  Países Bajos
Localización: Tourism analysis, ISSN 1083-5423, Vol. 8, Nº. 2-4, 2003, págs. 159-164
Idioma: inglés
Texto completo no disponible (Saber más ...)

Resumen
- This article compares activity patterns of first-time and repeat visitors in a theme park. A sequence alignment method and CHAID are used to classify the visitors with regard to their activity patterns and identify predictor variables. The results indicate that first-time and repeat visitors differ in their activity patterns in the park, specifically with respect to the order of activities chosen. First-time visitors follow a strict route in the park, while repeaters have a more diverse activity pattern. However, the difference between the two groups is reduced when first-time visitors use information about the available activities in the park.