An Empirical Analysis of Ecogeneralists Visiting Florida: 1998–2003
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[1] Florida State University
Florida State University
Estados Unidos
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- Localización: Tourism analysis, ISSN 1083-5423, Vol. 10, Nº. 2, 2005, págs. 165-185
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
As ecotourism becomes more and more popular, the emerging trend creates an "ecogeneralist" market segment. The purpose of this study is to present statistical evidence to illustrate the changing market profile of the ecogeneralists in North America, through the investigation of as well as through an analysis of ecogeneralists' spending habits and activities undertaken between 1998 and 2003, during their visit to Florida. The findings of this study indicated that: (1) the basic demographic characteristics exhibited by ecogeneralists in Florida coincided with those market profiles from the previous research findings specific to ecogeneralists, (2) all demographic and behavioral characteristics of ecogeneralists from different geographical origins were found to differ significantly, (3) the economic environment of the US had the most significant impact on the international ecogeneralists' travel experience.
