Ratios of Tourist Experience: it was the Best of Times it was the Worst of Times

• Pritchard, Mark P ^[1] ; Havitz, Mark E ^[2]
  1. [1] Arizona State University

     Arizona State University

     Estados Unidos

     
  2. [2] University of Waterloo

     University of Waterloo

     Canadá

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 10, Nº. 3, 2005, págs. 291-298
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Much like Charles Dickens' prelude to A Tale of Two Cities, stories tourists give of their destination experience tend to develop from an amalgam of positive and negative encounters. To understand best and the worst experiences researchers often consider using qualitative data to extract insights. Several approaches for analyzing self-report feedback on performance exist, yet the most frequently used approach asks tourists to provided written accounts of critical incidents, positive and negative experiences, that occurred during their destination visit. A content analysis of comments from 987 visitors was used to generate an overall account of the destination. Ratios of best and worst experiences with different attributes provide a report of strengths and weaknesses for industry action, and offer a template for destination researchers intent on describing experienced-based performance.