Creativity: a Key Factor for Decision-Making

• O'Halloran, Robert M ^[1] ; O'Halloran, Cynthia S ^[1]
  1. [1] State University of New York

     State University of New York

     City of Albany, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 13, Nº. 2, 2001, págs. 14-19
• Idioma: inglés
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• Resumen

  • Creativity in the decision making process is a key element for successful managers. Using that premise this article discusses the creative process and its application in the hospitality and tourism classroom. Activities and assignments are outlined to provide a framework for adaptation in a variety of settings.