Using Historical Advertisements to Teach Hospitality Students in the 21st Century

• O'Halloran, Robert M ^[1] ; O'Halloran, Cynthia S ^[1]
  1. [1] State University of New York

     State University of New York

     City of Albany, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 13, Nº. 3-4, 2001, págs. 56-59
• Idioma: inglés
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• Resumen

  • This article examines the use of historical travel advertisements as teaching tools. Students were asked to evaluate the advertisements and compare them with modern print and Internet advertising for travel and tourism.