When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

• Autores: Vincent Chi Wong, Lei Su, Howard Pong-Yuen Lam
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 5, 2020, págs. 137-153
• Idioma: inglés
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