When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

• Autores: Samuel Stäbler, Marc Fischer
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 3, 2020, págs. 46-67
• Idioma: inglés
• Texto completo no disponible (Saber más ...)