Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

• Autores: Yixing Chen, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine McCallister, Amit G. Singal
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 3, 2020, págs. 1-27
• Idioma: inglés
• Texto completo no disponible (Saber más ...)