Underlying Dimensions of Hotel E-Commerce Competencies and the Predicted Immediacy for Their Inclusion in Hospitality Curricula from the Hospitality Educator's Perspective

• Lea R Dopson ^[1]
  1. [1] University of North Texas

     University of North Texas

     Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 17, Nº. 1, 2005, págs. 22-32
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • With the growing significance of e-commerce and its impact on the hotel industry, it is crucial for hospitality programs to offer courses in this area. However, there are currently few programs providing hospitality e-commerce courses. It is important that hospitality educators realize the significance of e-commerce, as more and more demand grows for e-commerce education in the hotel industry. This study identifies thirty competencies and four new courses that could be considered for e-commerce concentrations. Based on the findings, it is evident that e-commerce needs to be incorporated into hospitality management curricula within two to five years.