A Review and Analysis of Questions About the Relationship Between Fear and Persuasion

• Shen, Lijiang ^[1] ; Dillard, James Price ^[1]
  1. [1] Pennsylvania State University

     Pennsylvania State University

     Borough of State College, Estados Unidos

     
• Localización: Review of Communication Research: literature reviews & meta-analyses for the communication field, ISSN-e 2255-4165, Nº. 2, 2014, págs. 94-114
• Idioma: inglés
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• Resumen

  • Some theories of fear appeals have predicted a curvilinear relationship between fear and persuasion, often based on the description of an overtime process. This paper reviews selected theories of fear appeals against what is known from the meta-analyses and finds that some of the theoretical questions simply cannot be addressed with existing data. Recommendations for testing linearity and curvilinearity in dynamic designs are presented.