Trans-scripting as a multilingual practice: the case of Hellenised English

• Autores: Jannis Androutsopoulos
• Localización: International journal of multilingualism, ISSN 1479-0718, Vol. 17, Nº. 3, 2020 (Ejemplar dedicado a: Multilingual literacy practices - global perspectives on visuality, materiality and creativity), págs. 286-308
• Idioma: inglés
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• Resumen

  • This paper introduces the term ‘trans-scripting’ to examine fleeting, socially unstable practices of writing a language in a non-canonical script. As a theoretical notion, trans-scripting conceives of script as a semiotic resource whose situated choice and sequential alternation can create discursive meaning. The case study is on ‘Hellenized English’, a recent and overall quite rare practice of representing English in the Greek script. The analysis focuses on three YouTube videos which display a former Greek Prime Minister speaking English and use Hellenised English in subtitles. Graphemic microanalysis of these subtitles shows how trans-scripting draws on various techniques to scorn the politician’s English language skills and, by extension, his adequacy for office. This case study shows that in a digital era, the choice of a non-canonical script is enabled by digital communication technologies, embedded in a complex semiotic environment, and oriented to a networked audience. Trans-scripting practices capitalise on the poetic dimension of language by inviting viewers to gaze on linguistic forms and reflect on their difference to other potential representations of speech, as a basis on which to draw socio-political and moral conclusions about the represented speaker.