The Entertainization of Business Event: The Case of Alibaba Computing Conference in Hangzhou

• Guiqiang Qiao ^[1] ; Chris Ryan ^[2] ; Chao Zhou ^[1] ; Tim Lockyer ^[2]
  1. [1] Zhejiang International Studies University

     Zhejiang International Studies University

     China

     
  2. [2] University of Waikato

     University of Waikato

     Nueva Zelanda

     
• Localización: Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business / coord. por Vanessa Ratten, 2020, ISBN 978-3-030-23603-8, págs. 105-123
• Idioma: inglés
• Texto completo no disponible (Saber más ...)