Development of creative tourism as a management tool for recreational development of economically depressive regions of Ukrainian carpathians

• Svidruk, Irena ^[1] ; Topornytska, Mariia ^[1] ; Melnyk, Iryna ^[1]
  1. [1] Lviv University of Trade and Economics
• Localización: Independent Journal of Management & Production, ISSN-e 2236-269X, Vol. 11, Nº. Extra 8, 2020, págs. 640-660
• Idioma: inglés
• Enlaces
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• Resumen

  • The purpose of the research is to study the current state and possible prospects for the development of creative tourism in the Ukrainian part of the Carpathians, in particular, mountain recreational zones of Skole district of Lviv region. The methods of interviewing the subjects of tourism activity of the Carpathian region of Lviv Oblast are used to analyze the current state and creative potential, focus groups on potential acquirers of creative tourism services are created; situational analysis of possible scenarios for the tourism business of Skolivschyina is conducted. We analyze the definition of creative tourism and its conceptual differences from other types of tourism. As a result of the study of the recreational and cultural offer available in the mountainous regions of the Lviv region of Ukraine and the analysis of the development of modern tendencies of the development of creative tourism, the directions and tools of the innovative restructuring of the tourist model of Skolivschyna are proposed to enhance its creative component. Economically depressed regions of the Ukrainian Carpathians, in particular the Skole district of Lviv region, can take the leading positions in the resort direction of servicing flows of both Ukrainian and foreign tourists due to the active development of creative forms of tourism. The development of creative tourism will help increase the employment of local people, international cooperation, attract tourists to the knowledge of the rich natural and historical and cultural heritage of Skole region, preserve the ecological balance of the region. Implementation of creative ideas into the real practice of tourist services in Skole region opens up real prospects for strengthening synergistic effects on the development of other micro-destinations of economically depressed regions of the Ukrainian Carpathians.