Smart tourists as a profiling market segment: Implications for DMOs

• Tomáš Gajdošík ^[1]
  1. [1] Matej Bel University

     Matej Bel University

     Eslovaquia

     
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 26, Nº. Extra 6, 2020 (Ejemplar dedicado a: e-Tourism economics), págs. 1042-1062
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The concept of smart tourism has gained a significant attention in the last years, leading to fruitfuldiscussions among scientists and practitioners; however, there has been lack of attention paid tosmart tourists so far. Although this emerging type of tourist has been conceptualized, it is nowimportant to find whether it can be considered as a market segment. The article fills the gap in thesmart tourism research by using two-step cluster analysis to classify 5975 tourists, finding a smarttourism market segment and analysing the characteristics and travel behaviour of this segment.This segment is worth focusing on and differentiates in all trip experience phases. The rethinking ofbusiness models of today’s destination management organizations towards creating value pro-position during all trip experience phases based on personalization and experience enrichment isneeded in order to reach the smart tourist market segment.