Resumen de A business model approach towards the understanding of daily deals within Internet distribution systems
Marko Budler, Miha Bratec, Katarzyna Barbara Minor, Luka Tomat
The business model (BM) approach is making a slow, yet steady footprint in tourism research,can offer a fresh perspective and a viable level of analysis for broader networks of Internetdistribution systems (IDSs). To date, the researchers have devoted limited attention tostudying the daily deal (DD) providers and their position next to the online travel agencies(OTAs). More importantly, the DD providers developed a unique BM characteristics, whichcontrary to early predictions, enabled them to proliferate post-recession and maintain theirposition. The current study uses the BM approach to observe the original dimensions and BMelements, to identify distinct characteristicsofgenericandnicheDDproviders,andtobenchmark them against the established OTAs. The BM approach enhances the understandingof the overlooked niche DD providers within IDSs. Further, this article provides a compar-ison of the BM characteristics in IDSs to helpfacilitate the formulation of a unique valueproposition for each of them. Ultimately, the authors acknowledge limited possibilities forcooperation between the providers and discuss future directions of DD and broader IDSs BMtransformations.
