Resumen de Socio-economic factors determining the ROPO trend in the travel industry

Andrzej Dudek, Daria Elzbieta Jaremen, Izabela Michalska Dudek

• This article investigates the research online, purchase offline (ROPO) behaviour patterns of hol-iday packages buyers during the planning and buying process and identifies the socio-economicfactors (gender, age, education, number of people, including minors, in a household, place ofresidence or financial status, etc.) determining its occurrence. The research purpose was achievedbased on the research results covering the behaviour of the holiday packages buyers (N¼989). Toanalyse the factors determining the ROPO behaviour, the methods of multidimensional statisticalanalysis – classification and regression tree – were used and confirmed the existing correlationbetween age, educational level and residence of tourist services buyers and the occurrence of theirROPO behaviour. Interestingly, the conducted research did not show the correlation betweeneconomic factors and the occurrence of ROPO behaviour of holiday packages buyers.