Resumen de Strategic decision concerning tourist origins portfolio: A decision process based on the ELECTRE method and applied to French Polynesia
Laurent Botti, Sylvain Petit, Linjia Zhang
This article presents a two-step framework for the selection of the optimal tourist origins portfoliofor a particular destination. The article applies this decision-making process to French Polynesia.The first step of the framework is based on a mean–variance optimization procedure and proposesthe subset of portfolios among which the decision-maker must limit her/his choice. Second, themulticriteria ELECTRE method is employed to rank all the portfolios considered on the basis ofdecision-makers’ preferences exposed in the parameters of the algorithm. Three decision-makerprofiles are proposed from a risk-averse profile to a risk-lover profile. This article contributes tothe dedicated literature by presenting ELECTRE III as an alternative to the utility function approachused by previous studies. Results of our application to French Polynesia’s tourist attendance data(from 2014 to 2017) highlight the usefulness of the framework exhibited and empirically underlinethe economic perspectives offered by Chinese tourists. The French Polynesian application followsa clear presentation permitting consideration of applications to other destinations.
