Resumen de Data co-synthesis in developing public product service systems
Ilya Fridman, Robbie Napper, Sarah Roberts
Design and research teams working on public product service systems (PPSS) are often confronted with large data sets, presented in a complex language. This paper presents a method for how designers may translate quantitative aggregated data with a toolkit that enables qualitative co-synthesis to generate novel PPSS proposals. The toolkit development and application is shown through a specific case study in Melbourne, Australia, that focused on reimagining a public transport bus service in light of emerging propulsion and information technologies. People affected by the service were able to assist in co-synthesising existing data from transport planning literature into emergent ideas for system upgrades or even complete overhauls. A variety of multi-faceted service interventions were developed through a series of workshops with different participant groups. Workshop outcome variations further support the notion of emergence in co-creation, and reinforce the importance of running multiple sessions due to their potential impact on project outcomes. This paper proposes that co-synthesising complex data with the help of a toolkit, which may be a powerful way to inform PPSS design. An application framework is presented to summarise this process and to generate discussion towards broader application and further refinement.
