Resumen de Impression management through hedging and boosting: a cross-cultural investigation of the messages of U.S. and Chinese corporate leaders
This study explores hedging and boosting as impression management strategies in the discourse of Chinese and U.S. corporations. The analysis has been conducted on the CEO's letter to shareholders of 100 Chinese and 100 U.S. corporations to reveal pronounced variations in the frequencies and pattern of use in the two resources. First, substantially more hedges and boosters are used in the U.S. discourse in comparison to the Chinese, thus, demonstrating a greater effort invested in persuasion in the U.S. texts. Second, the U.S. texts use significantly more boosters than hedges, whereas the Chinese texts show a roughly balanced use of the two resources. Lastly, the two sets of texts have authorial stances that project distinctly different impressions. While the U.S. discourse conveys conviction and certainty, the Chinese discourse imparts more caution and tentativeness. These findings are attributed to a number of dissimilarities in the belief systems of the Western and Chinese cultural models. The results point to possible implications on the effectiveness of the CEO's letters in cross-cultural business contexts.
