El discurso político

Paolo Fabbri ^[1] ; Aurelia Marcarino ^[2]
1. [1] University of Bologna
  
  University of Bologna
  
  Bolonia, Italia
2. [2] Università di Urbino
  
  Università di Urbino
  
  Urbino, Italia
Localización: DeSignis: Publicación de la Federación Latinoamericana de Semiótica ( FELS ), ISSN 1578-4223, Nº. 2 (Abril), 2002 (Ejemplar dedicado a: La comunicación política. Transformaciones del espacio público), págs. 17-32
Idioma: español
Enlaces
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Resumen
- This article takes a detailed look at some of the most important semiotic categories to describe political discourse. Modalities as “can’ “know’ “would” and “ought to” are integrated in a strategic perspective. This kind of discourse can be analyzed in a textual perspective, which must include —in Austin’s theory— the speech acts, the performative linguistics acts, and the illocutionary force. Performance and competencies of the political actors are shown. Political statements are the result of a series of semiotic interactions, in order to manipulate, seduce and convince the audience. The construction of legitimacy and authority is the result of a complex discourse strategy.