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Resumen de Digitaler Video-Aktivismus: Rhetorische Strategien der Protestmobilisierung im Internet

Kathrin Fahlenbrach

  • The Internet has become a central place for protest communication: the organization of protest actions, the networking of potential activists, the dissemination of information, the calling for participation in protest actions, and the mobilization of support for protest concerns. All these and other practices have migrated from the analog to the digital sphere of publicity on the Internet. Thus the forms and strategies of public protest and activism have also changed and expanded. The article traces the special conditions of protest mobilization on the Internet. Against this background it examines different types of activist online videos with their specific audiovisual rhetorical strategies.


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