Managerialism and Fiction, or the Fiction of Managerialism: from Ayn Rand to novels for executives

• Autores: Luis Enrique Alonso Benito, Carlos Jesús Fernández Rodríguez
• Localización: Debats: Revista de cultura, poder i societat, ISSN-e 2530-3074, ISSN 0212-0585, Nº Extra 4 (Annual Review), 2019, págs. 71-87
• Idioma: inglés
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• Resumen

  • The aim of management books is to spread new theories in the field among company executives. Such publications are one of the pillars of managerialism. Perhaps the oddest manifestation of the phenomenon is novels focussing on senior executives heroically battling for business excellence through the application of a managerial technique. In this paper, we put this curious, rarely-explored literary genre under the spotlight. We not only analyse the salient features of such literature and its main ingredients but also highlight the major stylistic influence of Ayn Rand’s works. The novels of this influential neo-Liberal writer foreshadowed the new narrative form.